We place the well-beingof everyone at the heart of our business.
True is focused on utilizing its communications technology
and infrastructure, innovation, and content to help improve
the quality of life for the underprivileged in society and the
development of the country.
1,627SCHOOLS
In 2022
1,627 Schools participants in project and activities with True
Plookpanya.
+60 Million people can access True Plookpanya television
station.
34.27 Million active user people access True Plookpanya website.
200,000 Downloads True Plookpanya Application.
EDUCATION
In order to support the development of Thailand into a sustainable knowledge-based
society, True provides opportunities for teachers and students in schools located in
remote areas throughout the country to have access to knowledge building resources.
SOCIAL RETURN ON INVESTMENT (SROI)
SROI is a measure of economic, social, and environmental values of our investments. As True embarks on future environmental and social initiatives, it will increasingly use SROI and other analytical methodologies to ensure that its investments are generating real, quantifiable benefits to society. The Company also encourages our stakeholders to join with its charitable programs.
As Thailand enters the digital age, True Group is ready to promote access to telecommunication infrastructure to everyone, access that will help break down barriers, address inequality, and bring more education and economic opportunities for all.
SOCIAL IMPACT ON LOCAL COMMUNITIES
True Group is acutely aware that its operations may result in direct and indirect impacts on local communities and society at large. Therefore we adopt the precautionary approach in our operations to minimize any adverse impact, and endeavor to general positive benefits for all, under our 4H framework: hear/head/hands/heart.
Long-term sustainability of a business organization depends on its ability to adapt to changing environment through innovations. True Group defines innovation process as one that creates new products, services, or processes, Allocate budget for research and product development that in turn generate additional economic, social, or environmental values.
The Company puts emphasis on management of employee safety and health, as we recognize that safety, security, physical and mental wellbeing of employees are important to drive the business to success.
The ease of connecting with one another via digital media also brings risks of abuse or inappropriate content. Children and youth, in particular, can benefit from guidance on how to use the internet safely. True Group is actively campaigning against cyber-bullying, raising awareness on cyber-crime, and helps schools address issues such as inappropriate sexual online content.
In addition, True Group encourages its customer to practice safe-surfing, such as not using devices while walking or driving and recognizing the value of face-to-face interactions with family and friends.
SUCCESS STORIES
Assistance for The Hearing Impaired
Improved accessibility of essential information and services for people with disabilities such as call center, closed caption on TV channels and special mobile packages for the hearing impaired.
Little Monk reality TV program was established to encourage youths to become interested about dharma and Buddhist teaching for self development and enlightenment.
The True series of apps for children with autism have been designed to help them develop various skills such as communication, concentration, etc.
Daily Tasks
The goal of this application is to improve eye-hand coordination and focus through simple daily task story that are both engaging and interactive for Autistic children.
Trace & Share The goal of this application is to improve tracing skills through compelling fantasy story that are both creative and attention grabbing.
Communications
The goal of this application is to assist Autistic people with speaking difficulty as well as improving their vocabulary skill.
WE WOULD LIKE TO HEAR FROM YOU
Tell us what you think or give suggestions for our Sustainable Development program.
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