At a Glance 


Vision & Brand Values

To become the only ‘true’ convergence play, fulfilling people’s lives through innovative convergence platform and devices, so people and businesses can share and give ‘values’ and ‘togetherness’ , which are the true value of life.

True Corporation Plc is Thailand’s convergence lifestyle leader, offering an unrivalled selection of integrated communications services and solutions.

Our core business segments are: True Mobile Group, which includes TrueMove, Thailand’s third-largest mobile operator, TrueMove H, our 3G brand which in conjunction with CAT Telecom Public Co., Ltd. (“CAT”) provides nationwide commercial 3G+ services via HSPA technology on the 850 MHz spectrum, and Hutch, which provides CDMA services; TrueOnline, the largest fixed-line phone provider in the Bangkok Metropolitan Area (“BMA”) and the Broadband and WiFi operator with the most comprehensive nationwide network using ADSL, DOCSIS 3.0 cable modem and FTTx (fiber to the home/building) technologies; and TrueVisions, the only nationwide pay-TV company and high-definition (“HD”) TV operator. Meanwhile, our payment gateway under TrueMoney and digital content services such as online games, content downloads and web portals under TrueLife foster subscriber loyalty and help drive non-voice revenue growth, while our lifestyle venture, True Coffee provides a key touchpoint with customers and acts as a forum for showcasing our premium products and services.
True Group is one of the strongest and most recognizable brands in Thailand and is backed by Asia’s largest agro-conglomerate, the Charoen Pokphand Group (CP) with a shareholding of 64.7 percent of the total registered and paid-up capital of Baht 145,032 million as of December 31, 2011.

At the end of 2011, True Group had an annual turnover of Baht 71.9 billion (including interconnection revenue), infrastructure investments of Baht 225.6 billion, and employed 18,702 permanent staff.


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